TY  - BOOK
AU  - Jucutan, Myra Lao-
AU  - Lao, Felix M. Jr.
TI  - 101 principles of marketing : : understanding the 5Ps 
SN  - 9789712723728
AV  - HF 5415 .J83 2010 
PY  - 2010///
CY  - Mandaluyong City
PB  - Anvil Publishing Inc.
KW  - MARKETING
N1  - I. Product -- II. Price -- III. Place -- IV. Promotion -- V. Participation
N2  - With the advent of technology, a new term "Customer Relationship Management (CRM) has emerged
ER  -