Jucutan, Myra Lao- <br/><br/>
101 principles of marketing :   understanding the 5Ps / 
Myra Lao-Jucutan and Felix M. Lao, Jr. 
 - Mandaluyong City :  Anvil Publishing Inc.,  c2010. 
 - xii, 138 pages ;  18 cm. 
<br/><br/>I. Product -- II. Price -- III. Place -- IV. Promotion -- V. Participation. 
<br/><br/> With the advent of technology, a new term "Customer Relationship Management (CRM) has emerged. 
<br/><br/><label>ISBN: </label>9789712723728 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .J83 2010