Hirst, Craig <br/><br/>
Marketing in food, hospitality, tourism and events :  A critical approach / 
Craig Hirst and Richard Tresidder 
 - Second Edition 
 - Oxford, United Kingdom :  Goodfellow Publishers Ltd.,  c2016 
 - vii, 232 pages ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Introduction -- THEF marketing and the exhange of value -- Marketing as interaction and service -- Marketing and THEF consumption as a socio-cultural process -- Putting the experiences into experiences marketing -- Consumer resources and THEF experiences -- Marketing and Identity -- The semiotics of THEF marketing -- Interpreting marketing -- Ethics, sustainable markting and the green consumer -- Conclusion 
<br/><br/><label>ISBN: </label>9781910158319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>FOOD MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .H57 2016