Genilo, Jude William R. <br/><br/>
Community-based communication :  a new approach to development communication / 
Jude William R. Genilo 
 - Quezon City, Philippines :  Great Books Publishing,  c2005 
 - xiv, 179 pages ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Chapter I. The non-adoption of rice farming technologies -- Chapter II. Development communication approaches to rice farming -- Chapter III. Studying how rice farmers form definitions and construct knowledge and practices -- Chapter IV. Communicating rice farming -- Chapter V. Collectively defining rice farming -- Chapter VI. Rice farming knowledge and practices -- Chapter VII. Community-based communication model for development -- Chapter VIII. Management framework on community-based communication. 
<br/><br/> This book may be used as a textbook or supplementary reading material for undergraduate and graduate courses in Communication, Agriculture and social sciences. This book may also be utilized as a reference material for professional seminars and capability- building activities in the areas of community development. 
<br/><br/><label>ISBN: </label>971858191X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION -- AGRICULTURE
<br/><br/><label>LC Class. No.: </label>P 90 .G46 2005