TY  - BOOK
AU  - Orcullo, N. A., Jr.
TI  - Fundamentals of strategic management
AV  - HD 30.28 .O63 2007 
PY  - 2007///
CY  - Manila, Philippines
PB  - Rex Book Store
KW  - STRATEGIC PLANNING
N1  - Includes bibliographical references and index; CHAPTER 1. Evolution of business policy -- 2. Motivators and drivers of strategic management -- 3.Business competition -- 4. Corporate Level strategies -- 5. Business and Functional Level Strategies -- 6. Value Chain -- 7. Strategic Management models -- 8. Task 1: Environmental Scanning -- 9. Task 2: The vision and Mission statement -- 10. Task 3: Setting Strategic Objectives -- 11. Task 4: Crafting strategies -- 12. Task 5: Implementing and executing strategies -- 13. Task 6: Monitoring, Evaluating and Taking corrective actions -- 14. Industry Situation Analysis -- 15. Competitive Strategies
N2  - This book was written with the undergraduate students in mind without job or industry experience or anyone who wishes to be introduces to the theories and principles of strategic management
ER  -