TY  - BOOK
AU  - Badilla, Maricel Gatchalian
TI  - Tourism Marketing
SN  - 9789712371196
AV  - G 155.P6 .B33 2015  
PY  - 2015///
CY  - Manila, Philippines
PB  - Rex Book Store
KW  - TOURISM -- MARKETING
N1  - Includes bibliographical references; Chapter. 1 Tourism marketing -- Chapter. 2 The tourist market and segmentation -- Chapter. 3 Tourism and consumer behavior -- Chapter. 4 Tourism marketing and the communication process -- Chapter. 5 The tourism product -- Chapter. 6 Pricing in tourism -- Chapter. 7 Tourism promotions I -- Chapter. 8 Tourism promotions II -- Chapter. 9 Distribution channels in the tourism industry -- Chapter. 10 Digital marketing -- Chapter. 11 Relationship marketing -- Chapter. 12 Destination branding and marketing -- Chapter. 13 The marketing plan -- Chapter. 14 What awaits the tourism graduate -- Chapter. 15 Tourism marketing and its future
ER  -