Event tourism and cultural tourism : issues and debates /
edited by Larry Dwyer and Eugenia Wickens
- London, United Kingdom : Routledge, c2013
- vi, 268 pages : illustrations, maps ; 26 cm
Includes bibliographical references and index.
Event tourism and cultural tourism : issues & debates / Larry Dwyer and Eugenia Wickens -- Building a preliminary model of event management for rural communities / Antonella Capriello and Ian D. Rotherham -- When fit matters : leveraging destination and event image congruence / Magdalena Florek and Andrea Insch -- Innovation and creativity in festival organizations / Mia Larson -- Multiple stakeholder perspectives on cultural events : Auckland's Pasifika Festival / Tina Buch, Simon Milne, and Geoff Dickson -- Special events : a framework for efficient management / Marios D. Soteriades and Irini Dimou -- Utilizing the VICE model for the sustainable development of the Innibos Arts Festival / M. van Niekerk and W.J.L. Coetzee -- Destination image and events : a structural model for the Algarve Case / Julio Mendes, Patricia Oom Do Valle, and Manuela Guerreiro -- Cultural event as a territorial marketing tool : the case of the Ravello Festival on the Italian Amalfi Coast / Maria I. Simeon and P. Buonincontri -- "Touristic fun" : motivational factors for visiting Legoland Windsor Theme Park / Ali Bakir and Suzanne G. Baxter -- Turkey as a heritage tourism destination : the role of knowledge / Maria D. Alvarez and Meral Korzay -- Balancing tourism and religious experience : understanding devotees' perspectives on Thaipusam in Batu Caves, Selangor, Malaysia / Azilah Kasim -- The potential for Northern Ireland to promote politico-religious tourism : an industry perspective / Maria Teresa Simone-Charteris and Stephen W. Boyd -- The potential of small tourism operators in the promotion of pro-poor tourism / Jennifer Briedenhann.
"Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events."The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events."The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally."-- Publisher description.