Genilo, Jude William R. <br/><br/>
Community-based communication :  a new approach to development communication / 
Jude William R. Genilo 
 - Quezon City, Philippines :  Great Books Publishing,  c2005 
 - iii, 179 pages ;  22 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Chapter I. The Non-adoption of rice farming technologies -- Chapter II. Development communication approaches to rice farming -- Chapter III. Studying how rice farmers form definitions and construct knowledge and praactices -- Chapter IV. Communicating rice farming -- Chapter V. Collectively defining rice farming -- Chapter VI. Rice farming knowledge and practices -- Chapter VII. Community-based communication model for development -- Chapter VIII. Management framework on community-based communication. 
<br/><br/> This book will be helpful not only to communication researchers and development communication practitioners but also to various individuals, groups, and institutions who are engaged in improving the plight of marginalized communities as they study communication and how it can be improved to maximize the potentials of message organization, transmission, and interpretation. 
<br/><br/><label>ISBN: </label>971858191X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION
<br/><br/><label>LC Class. No.: </label>P 90 .G46 2005