TY  - BOOK
AU  - Go, Josiah L.
TI  - Marketing plan: building the profitable preferred brand 
SN  - 9719186003
AV  - HF 5415 .G57 1999 
PY  - 1999///
CY  - [Manila, Philippines]
PB  - Josiah Go
KW  - MARKETING -- PHILIPPINES
N1  - Includes bibliographical references and index; Part I. Introduction to Marketing Planning -- Part II. economic Plan, Executive Summary, and Business Review -- Part III. Autopsy of success and failures -- Part IV. Industry opportunity and Threat Analysis -- Part V. Who are your customers? -- Part VI. Marketing Objective-Setting -- Part VII. Continuously Satisfying Customers -- Part VIII. A closer look at brands -- Part IX. Better Than Others Strategy -- Part X. Profit Strategy -- Part XI. Marketing Navigation
N2  - This book is targeted to satisfy their needs and is written as if it is taught the first time as in workshop
ER  -