Go, Josiah L. <br/><br/>
Marketing plan :  building the profitable preferred brand / 
Josiah Go 
 - [Manila, Philippines] :  Josiah Go,  c1999 
 - xv, 340 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I. Introduction to Marketing Planning -- Part II. economic Plan, Executive Summary, and Business Review -- Part III. Autopsy of success and failures -- Part IV. Industry opportunity and Threat Analysis -- Part V. Who are your customers? -- Part VI. Marketing Objective-Setting -- Part VII. Continuously Satisfying Customers -- Part VIII. A closer look at brands -- Part IX. Better Than Others Strategy -- Part X. Profit Strategy -- Part XI. Marketing Navigation. 
<br/><br/> This book is targeted to satisfy their needs and is written as if it is taught the first time as in workshop. 
<br/><br/><label>ISBN: </label>9719186003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING -- PHILIPPINES 
<br/><br/><label>LC Class. No.: </label>HF 5415 .G57 1999