Guide to entrepreneurship /
Alexander Gilles and Reuben Mondejar
- Manila, Philippines : Sinag-Tala Publishers, Inc., c2006
- vi, 262 pages : illustrations ; 24 cm.
Includes index.
CHAPTER 1. The Entrepreneurial Environment -- 2. The Entrepreneur -- 3. Factors to be Overcome -- 4. The Ins and Outs of Entrepreneurship -- 5. The Business Plan -- 6. New Venture financing -- 7. The Moment of Birth -- 8. Advertising and Marketing -- 9. Creativity -- 10. Young Entrepreneurs -- 11. Buying or Franchising a business -- 12. Women Entrepreneurs -- 13. Intrapreneurship/ Legal Business Structure/ Home-Based Businesses -- 14. Globalization and Entrepreneurship.
This book is a way for you to discover, if you have what it takes, to start a new business.