Gilles, Alexander.

Guide to entrepreneurship / Alexander Gilles and Reuben Mondejar - Manila, Philippines : Sinag-Tala Publishers, Inc., c2006 - vi, 262 pages : illustrations ; 24 cm.

Includes index.

CHAPTER 1. The Entrepreneurial Environment -- 2. The Entrepreneur -- 3. Factors to be Overcome -- 4. The Ins and Outs of Entrepreneurship -- 5. The Business Plan -- 6. New Venture financing -- 7. The Moment of Birth -- 8. Advertising and Marketing -- 9. Creativity -- 10. Young Entrepreneurs -- 11. Buying or Franchising a business -- 12. Women Entrepreneurs -- 13. Intrapreneurship/ Legal Business Structure/ Home-Based Businesses -- 14. Globalization and Entrepreneurship.

This book is a way for you to discover, if you have what it takes, to start a new business.

9715542018


ENTREPRENEURSHIP

HD 62.5 .G47 2006