Entrepreneurship : principles and practices (a modular approach) /
Ernie Roy S. Azarcon [and thirteen others].
- Baguio City : Valencia Educational Supply, c2005
- 339 pages ; 22 cm.
1. Entrepreneurship and the economy -- 2.The Entrepreneur -- 3. Basic skills of an entrepreneur : ideation, creativity and innovation -- 4. Routes to entrepreneurship -- 5. Some small and medium enterprise programs and laws in the Philippines -- 7. Legal forms and characteristics of business organization -- 8. General requirements in putting up a business -- 9. Environmental scanning and business opportunity identification -- 10. The Business plan -- 11. Fundamentals of marketing -- 12. Production planning and layout -- 13. Organization and management -- 14. Basic business economics -- 15. Basic finance.
Entrepreneurship principles and practices (a modular approach) is a book primarily designed to answer the challenge of presenting the course entrepreneurship in a book that matches the contents of the basic syllabi of the course.
9719272627
ENTREPRENEURSHIP -- STUDY AND TEACHING (HIGHER) -- PHILIPPINES