Babbie, Earl R. <br/><br/>
The Practice of social research / 
Earl R. Babbie 
 - FOURTEENTH EDITION 
 - Boston, Massachusetts :  Cengage Learning Asia Pte Ltd,  c2016 
 - xxiv, 566 pages :  color illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. An introduction to inquiry: Human inquiry and science ; Paradigms, theory, and social research ; The ethics and politics of social research -- Part 2. The structuring of inquiry: quantitative and qualitative; Research design ; Conceptualization, Operationalization and measurement ; Indexes, scales, and typologies ; The logic of sampling -- Part 3. Modes of observation : quantitative and qualitative: Experiments ; Survey research ; Qualitative field research ; Unobtrusive research ; Evaluation research -- Part 4. Analysis of data : quantitative and qualitative: Qualitative data analysis ; Quantitative data analysis ; The logic of multivariate analysis ; Statistical analyses ; Reading and writing social research. 
<br/><br/> A straightforward, comprehensive, and approachable guide to research as practiced by social scientists, this book gives readers the tools they need to apply research concepts practically, as both a researcher and a consumer. The author emphasizes the process by showing readers how to design and construct projects, introducing the various observation modes in use today, and answering critical questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data. 
<br/><br/><label>ISBN: </label>9781305104945 
<br/><br/><label>Subjects--Topical Terms: </label><br/>QUALITATIVE RESEARCH
<br/><br/><label>LC Class. No.: </label>H 62 .B33 2016