Hurn, Brian J. <br/><br/>
Cross-Cultural Communication :  theory and practice / 
Brian J. Hurn and Barry Tomalin 
 - Houndmills, Basingstoke, Hampshire :  Palgrave Macmillan,  c2013 
 - xviii, 308 pages ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction 1. What is Cross-Cultural Communication? -- 2. Key Thinkers in Cross-Cultural Communication -- 3. Key Thinkers in Cross-Cultural Communication -- 4. The International Use of English -- 5. Developing Cross-Cultural Communication Skills -- 6. Selection and Preparation for Foreign Assignments -- 7. Leadership Across Cultures -- 8. International Team Building and Team Working -- 9. Effect of Culture on International Negotiations -- 10. Multiculturalism and Diversity -- 11. Globalization and its Effect on Culture -- 12. Cultural Diplomacy and Nation Branding -- 13. Transfer of Skills, Technology and Knowledge -- 14. Cultural Profiling and Classification -- 15. Teaching Cross-Cultural Communication. 
<br/><br/> A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas. 
<br/><br/><label>ISBN: </label>9780230391130 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INTERCULTURAL COMMUNICATION
<br/><br/><label>LC Class. No.: </label>HM 1211 .H87 2013