TY  - BOOK
AU  - Maude, Barry
TI  - Managing cross-cultural communication: principles and practice 
SN  - 9781137507464
AV  - HM 1211 .M38 2016 
PY  - 2016///
CY  - China
PB  - Macmillan Publishing Company
KW  - EDUCATION -- COMMUNICATION
N1  - Includes bibliographical references and index; Chapter1. What is culture? Chapter2. Language matters -- Chapter3. Nonverbal aspects of cross-cultural communication -- Chapter4. Prejudice and stereotypes -- Chapter5. Cultural values in business and society -- Chapter6. Communicating across cultural distance -- Chapter7. Managing and working in multicultural teams -- Chapter8. interracial interactions -- Chapter9. Expatriate performance -- Chapter10. Cross-cultural meetings and negotiations -- Chapter11. Cross-cultural interviews and selection -- Chapter12. Cross-cultural adjustment -- Chapter13. Developing cross-cultural skills
N2  - The text of the 2nd Edition has been extensively revised and updated. Self-discovery exercises aimed at encouraging critical thinking are included. Greater emphasis is given to international marketing, cross-cultural sales negotiations and other key aspects of cross-cultural business communication
ER  -