Maude, Barry

Managing cross-cultural communication : principles and practice / Barry Maude - Second Edition - China : Macmillan Publishing Company, c2016 - xi, 268 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

Chapter1. What is culture? Chapter2. Language matters -- Chapter3. Nonverbal aspects of cross-cultural communication -- Chapter4. Prejudice and stereotypes -- Chapter5. Cultural values in business and society -- Chapter6. Communicating across cultural distance -- Chapter7. Managing and working in multicultural teams -- Chapter8. interracial interactions -- Chapter9. Expatriate performance -- Chapter10. Cross-cultural meetings and negotiations -- Chapter11. Cross-cultural interviews and selection -- Chapter12. Cross-cultural adjustment -- Chapter13. Developing cross-cultural skills .

The text of the 2nd Edition has been extensively revised and updated. Self-discovery exercises aimed at encouraging critical thinking are included. Greater emphasis is given to international marketing, cross-cultural sales negotiations and other key aspects of cross-cultural business communication.

9781137507464


EDUCATION -- COMMUNICATION

HM 1211 .M38 2016