TY - BOOK AU - Atkinson, William Walker TI - The Psychology of salesmanship: secrets of instant rapport SN - 9781499668605 AV - HF 5438 .A85 2017 PY - 2017/// CY - [Place of publication not identifed] PB - [publisher not identified] KW - SALESMANSHIP N1 - Psychology of salesmanship :, The; 1. Psychology in business -- 2. The mind of the salesman -- 3. The mind of the salesman (continued) -- 4. The mind of the buyer -- 5. The mind of the buyer (continued) -- 6. The pre-approach -- 7. The psychology of the purchase -- 8. The approach -- 9. The demonstration -- 10. The closing ER -