TY  - BOOK
AU  - Delen, Dursun
TI  - Real-world data mining: applied business analytics and decision making 
SN  - 9780133551075
AV  - QA 76.9 .D45 2015 
PY  - 2015///
CY  - New Jersey
PB  - Pearson Education, Incorporated
KW  - DATA MINING
N1  - Includes bibliographical references and index; Chapter 1. Introduction to analytics -- Chapter 2. Introduction to data mining -- Chapter 3. The Data mining process -- Chapter 4. Data and methods in data mining -- Chapter 5. Data mining algorithms -- Chapter 6. Text analytics and sentiment analysis -- Chapter 7. Big data analytics
N2  - Dr. Dursum Delen has written a concise, information-rick book that effectively provides an excellent learning tool for someone who wants to understand what analytics, data mining and "big data" are all about
ER  -