TY  - BOOK
AU  - Kazeroony, Hamid H.
TI  - The strategic management of higher education: serving students as customers for institutional growth 
SN  - 9781606493663
AV  - LB 2341 .St82 2012  
PY  - 2012///
CY  - New York
PB  - Business Expert Press
KW  - UNIVERSITIES AND COLLEGES -- ADMINISTRATION
N1  - Includes bibliographical references and index; 1. Strategies to better serve students and grow institutions -- 2. The changing environment of higher education -- 3. Organizational culture in higher education -- 4. Change process in existing institutions -- 5. The changing learners -- 6. Supporting learners' activities -- 7. Online, hybrid and face-to-face -- 8. Publisher's technologies and their impact on higher education -- 9. Administrative and academic structures: for profit and non-profit -- 10. Funding: student loans, scholarships and endowments -- 11. Accreditation -- 12. Marketing your institution and its programs -- 13. The 21st century higher education strategy road map.
N2  - Examines the needs of learners in 21st century, the rise for - profit higher education institutions, and the technological innovations impacting postsecondary education. This book addresses the changing environment of higher education, the administrative structure, challenges, and requirements for successful execution of start-up operations
ER  -