TY  - BOOK
AU  - Laudon, Kenneth C.
AU  - Traver, Carol Guercio
TI  - E-commerce 2017: business, technology, society 
SN  - 9780134601564
AV  - HF 5548.32 .L38 2018 
PY  - 2018///
CY  - Boston, Massachusetts
PB  - Pearson
KW  - ELECTRONIC COMMERCE
N1  - Includes bibliographical references; Part 1. Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- Part 2. Technology infrastructure for e-commerce -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Part 3. Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- Part 4. E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce
ER  -