Laudon, Kenneth C. <br/><br/>
E-commerce 2017 :  business, technology, society / 
Kenneth C. Laudon and Carol Guercio Traver 
 - Thirteenth Edition 
 - Boston, Massachusetts :  Pearson,  c2018 
 - xliii, 821 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Part 1. Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- Part 2. Technology infrastructure for e-commerce -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Part 3. Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- Part 4. E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce 
<br/><br/><label>ISBN: </label>9780134601564 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ELECTRONIC COMMERCE
<br/><br/><label>LC Class. No.: </label>HF 5548.32 .L38 2018