Szmigin, Isabelle <br/><br/>
Consumer behaviour / 
Isabelle Szmigin and Maria Piacentini  
 - Oxford, United Kingdom :  Oxford University Press,  c2015 
 - xxv, 444 pages ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1: Historical and current perspectives on consumption -- 1: A historical context for understanding consumption -- 2: Contemporary perspectives on consumer behaviour -- Part 2: Micro-view of consumption -- 3: Decision-making and involvement -- 4: Learning and memory -- 5: Perceptual processes -- 6: Attitude theory and behaviour change -- 7: Personality, self, and motivation -- Part 3: Macro-view of consumption -- 8: Groups, social processes, and communications -- 9: Culture -- 10: Patterns of buyer behaviour -- Part 4: Where are we going? -- 11: Future trends in consumer behaviour 
<br/><br/><label>ISBN: </label>9780199646449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>LC Class. No.: </label>HF 5415.32 .S93 2015