TY  - BOOK
AU  - Center, Allen H.
TI  - Public relations practices: managerial case studies and problems 
SN  - 9780133127645
AV  - HM 1221 .P83 2014 
PY  - 2014///
CY  - Boston, Massachusetts
PB  - Pearson Education
KW  - CASE STUDIES
N1  - Includes index; The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values
N2  - The practical purpose of this text is to help the practitioners understand the principles of and become agile in applying effective two-way communications in a wide variety of situations likely to confront them and their employer
ER  -