Center, Allen H. <br/><br/>
Public relations practices :  managerial case studies and problems / 
Allen Center [and three others]. 
 - Boston, Massachusetts :  Pearson Education,  c2014 
 - xii, 276 pages ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/>The purposes of public relations -- How public relations deals with problems and opportunities -- Employee relations -- Community relations -- Investor relations -- Consumer relations -- Media relations -- Public issue campaigns and debates -- Crisis management -- Standards, ethics, and values. 
<br/><br/> The practical purpose of this text is to help the practitioners understand the principles of and become agile in applying effective two-way communications in a wide variety of situations likely to confront them and their employer. 
<br/><br/><label>ISBN: </label>9780133127645 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HM 1221 .P83 2014