TY  - BOOK
AU  - Martin, Dick
TI  - Public relations ethics: how to practice PR without losing your soul 
SN  - 9781631571466
AV  - HM 263 .M37 2016  
PY  - 2016///
CY  - Unites States of America
PB  - Business Expert Press
KW  - CORPORATE COMMUNICATION
N1  - Includes bibliographical references and index; 1. Introduction -- 2. Is public relations inherently unethical? -- 3. Virtue and character -- 4. Public relations of character -- 5. Veracity, visibility, and validity -- 6. Respect for reason -- 7. The public interest -- 8. Corporate responsibility -- 9. Duties and rights -- 10. Care and justice -- 11. Ethical decision making -- 12. Frameworks for ethical reasoning -- 13. Constructing a personal framework for ethical reasoning -- 14. Conclusion
N2  - This book offers a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. The book traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives
ER  -