TY  - BOOK
AU  - Kanosue, Kazuyuki;Kogiso, Kohei;Oshimi, Daichi;Harada, Munehiko
TI  - Sports management and sports humanities
SN  - 9784431553236
AV  - GV 713 .S66 2015 
PY  - 2015///
CY  - Tokyo, Japan
PB  - Springer
KW  - MEDICINE
N1  - Includes bibliographical references and index; Part I : Sports management -- Part II : Sports economic and policy -- Part III : Sports humanities
N2  - The former two parts aim to provide a clear understanding of sports management and marketing, including the motivational and/or emotional components of fan behavior and sports participation, sports club management, sports sponsorship, athlete reputation management, sports economics and elite sports policy
ER  -