Sports management and sports humanities / 
edited by Kazuyuki Kanosue, Kohei Kogiso, Daichi Oshimi and Munehiko Harada 
 - Tokyo, Japan :  Springer,  c2015 
 - x, 202 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I : Sports management -- Part II : Sports economic and policy -- Part III : Sports humanities 
<br/><br/> The former two parts aim to provide a clear understanding of sports management and marketing, including the motivational and/or emotional components of fan behavior and sports participation, sports club management, sports sponsorship, athlete reputation management, sports economics and elite sports policy. 
<br/><br/><label>ISBN: </label>9784431553236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MEDICINE
<br/><br/><label>LC Class. No.: </label>GV 713 .S66 2015