TY  - BOOK
AU  - O'Shaugessy, John
TI  - Consumer behavior: perspectives, findings & explanations 
SN  - 9781137003768
AV  - HF 5415.32 .O73 2013 
PY  - 2013///
CY  - Houndmills, Basingstoke
PB  - Palgrave Macmillan
KW  - CONSUMER BEHAVIOR
N1  - Includes bibliographical references; Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences -- Ethnopsychology (Folk Psychology) -- Ethnopsychology Continued: Application -- Behaviourism -- Psychoanalytic Psychology -- Cognitive Psychology: The Basic Perspective -- Cognitive Psychology Continued: Cognitive psychology in marketing -- Cognitive Neuroscience -- Microeconomics (Rational Choice Theraphy) -- Behavioural Economics -- Social Psychology: Social groups, social references groups and the nature and role of emotion in influencing behavior -- Social Psychology Continued: Lewin's Attitude Change Model, Strategies for overcoming resistance to change, motivation and reversal theory -- Sociology -- Cultural Anthropology
N2  - A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts
ER  -