O'Shaugessy, John <br/><br/>
Consumer behavior:  perspectives, findings & explanations / 
John O'Shaughnessy 
 - Houndmills, Basingstoke :  Palgrave Macmillan,  c2013 
 - xi, 520 pages ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences -- Ethnopsychology (Folk Psychology) -- Ethnopsychology Continued: Application -- Behaviourism -- Psychoanalytic Psychology -- Cognitive Psychology: The Basic Perspective -- Cognitive Psychology Continued: Cognitive psychology in marketing -- Cognitive Neuroscience -- Microeconomics (Rational Choice Theraphy) -- Behavioural Economics -- Social Psychology: Social groups, social references groups and the nature and role of emotion in influencing behavior -- Social Psychology Continued: Lewin's Attitude Change Model, Strategies for overcoming resistance to change, motivation and reversal theory -- Sociology -- Cultural Anthropology 
<br/><br/> A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts. 
<br/><br/><label>ISBN: </label>9781137003768 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>LC Class. No.: </label>HF 5415.32 .O73 2013