TY  - BOOK
AU  - Tum, Julia
AU  - Norton, Philippa;Wright, J. Nevan 
TI  - Management of event operations
SN  - 750663626
AV  - GT 3405 .T86 2006 
PY  - 2006///
CY  - Hoboken, New Jersey
PB  - Taylor & Francis
KW  - SPECIAL EVENTS -- MANAGEMENT
N1  - Includes bibliographical references and index; 1. Development of the proposed event operations management model -- 2. Event management : characteristics and definitions -- 3. Analysis of the external environment -- 4. Defining service provision -- 5. Customers, stakeholders and gap analysis -- 6. Analysis of the internal environment -- 7. Planning, product portfolios, and product and service development -- 8. Product development -- 9. Supply chain management -- 10. Location management and choice -- 11. Risk management for event managers -- 12. People power -- the most valuable resource? -- 13. Forecasting and capacity management -- 14. Scheduling and time management -- 15. Performance evaluation -- 16. Awareness of quality
N2  - "Management of Event Operations provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders."--BOOK JACKET
ER  -