Pareras, Luis G. <br/><br/>
Innovation and entrepreneurship in the healthcare sector / 
Luis G. Pareras 
 - Phoenix, Maryland :  Greenbranch Pub.,  c2011 
 - xvii, 461 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I: Basic Principles -- Part II: The Healthcare Sector -- Part III: Structuring the Idea -- Part IV: Pushing our Idea Forward -- Part V: Creating a Start-up -- Part VI: Venture Capital -- Part VII: Basic Skills -- Part VIII: Trends -- Bibliography -- Index. 
<br/><br/> For healthcare professionals, it is important to understand the difference between a good idea and a business opportunity. Innovation is crucial to the future of health care especially with trends such as personal medicine and retail and consumer-driven health care driving fundamental changes in the value chain. Unfortunately, many of today s budding innovations never make it to market. Instead, they re sidetracked by the pressures of patient care and practice management or sabotaged by legal, financial and marketing issues. Now, more of these good ideas can succeed thanks to powerhouse new book, written expressly for physicians and healthcare professionals, by Luis Pareras, MD, PhD, MBA. 
<br/><br/><label>ISBN: </label>9780982705537 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MEDICAL INNOVATIONS
<br/><br/><label>LC Class. No.: </label>HD 62 .P37 2011