TY  - BOOK
AU  - Maheshwari, Anil K.
TI  - Business intelligence and data mining
SN  - 9781631571206
AV  - QA 76.9 .M34 2015 
PY  - 2015///
CY  - [Place of publication not identifed]
PB  - [publisher not identified]
KW  - BUSINESS INTELLIGENCE
N1  - Includes bibliographical references and index; 1. Wholeness of business intelligence and data mining -- 2. Business intelligence concepts and applications -- 3. Data warehousing -- 4. Data mining -- 5. Decision trees -- 6. Regression -- 7. Artificial neural networks -- 8. Cluster analysis -- 9. Association rule mining -- 10. Text mining -- 11. Web mining -- 12. Big data -- 13. Data modeling primer
N2  - Business is the act of doing something productive to serve someone's needs, and thus earn a living, and make the world a better place
ER  -