Hague, Paul N. <br/><br/>
Market research in practice:  How to get greater insight from your market / 
Paul N. Hague, Nick Hague and Carol-Ann Morgan 
 - Second edition 
 - London, United Kingdom :  Kogan Page Limited,  c2013 
 - xiii, 257 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Uses of market research -- Market research design -- Desk research -- Focus groups -- Depth interviewing observation and ethnography -- Sampling and statistics -- Questionnaire design -- Self-completion questionnaires -- Face-to-face interviewing -- Telephone interviewing -- Online surveys -- Data analysis -- Reporting -- International market research -- Research trends 
<br/><br/><label>ISBN: </label>9780749468644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .H253 2013