TY  - BOOK
AU  - LoCicero, Joe
TI  - Streetwise meeting and event planning: from trade shows and conventions to fundraisers and galas--everything you need for a successful business event 
SN  - 9781598692716
AV  - HF 5734.5 .L63 2008 
PY  - 2008///
CY  - Avon, Massachusetts
PB  - Adams Business Media
KW  - BUSINESS MEETINGS -- PLANNING
N1  - Includes bibliographical references and index; Part 1. What's in an Event? -- Part Two. Routine Events: The Simple Can Be Sublime -- Part Three. Conventions, Conferences and Expos -- Part Four. Special and Social Events -- Part Five. Events and Ideas with a Marketing Edge -- Part Six. Attracting and Keeping Audiences and Customers
N2  - Offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the appropriate venue and theme, negotiating with vendors, and obtaining media coverage. Whether it's a grand opening, or a non-profit church fundraiser, this work provides the tools needed to organise an event
ER  -