LoCicero, Joe <br/><br/>
Streetwise meeting and event planning :  from trade shows and conventions to fundraisers and galas--everything you need for a successful business event / 
Joe LoCicero 
 - Avon, Massachusetts :  Adams Business Media,  c2008 
 - xi, 353 pages ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. What's in an Event? -- Part Two. Routine Events: The Simple Can Be Sublime -- Part Three. Conventions, Conferences and Expos -- Part Four. Special and Social Events -- Part Five. Events and Ideas with a Marketing Edge -- Part Six. Attracting and Keeping Audiences and Customers. 
<br/><br/> Offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the appropriate venue and theme, negotiating with vendors, and obtaining media coverage. Whether it's a grand opening, or a non-profit church fundraiser, this work provides the tools needed to organise an event. 
<br/><br/><label>ISBN: </label>9781598692716 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS MEETINGS -- PLANNING
<br/><br/><label>LC Class. No.: </label>HF 5734.5 .L63 2008