TY  - BOOK
AU  - McDaniel, Carl,
AU  - Marketing research /, Marketing
TI  - Marketing research
SN  - 9781118808849
AV  - HF 5415.2 .M3823 2015 
PY  - 2015///
CY  - [Place of publication not identifed]
PB  - [publisher not identified]
N1  - "Book Companion Site Registration Code. Redeem code to get access to study tools for Marketing Reseach 10e" in a closed envelope tipped in. | "Includes new, exclusive nationwide survey data set on quick service restaurants--Cover
ER  -