McDaniel, Carl, <br/><br/>
Marketing research / 
Carl McDaniel 
 - Tenth edition. 
 - [Place of publication not identifed] :  [publisher not identified],  c2015 
 - xxi, 552 pages :  color illustrations ;  26 cm 
<br/><br/> "Book Companion Site Registration Code. Redeem code to get access to study tools for Marketing Reseach 10e" in a closed envelope tipped in. | "Includes new, exclusive nationwide survey data set on quick service restaurants--Cover. 
<br/><br/><label>ISBN: </label>9781118808849 
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .M3823 2015