Events entertainment and production /
Mark Sonder
- New York : John Wiley & Son, Inc., c2004
- xvii, 433 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Chapter 1. The Entertainment Economy: Big Business -- Chapter 2. Global Opportunities for Event Entertainment and Production -- Chapter 3. Becoming a Leader in the Event Entertainment and Production Fields -- Chapter 4. Opportunities for Future Growth and Development -- Chapter 5. How to Research the Needs and Resources for Your Event -- Chapter 6. Managing the Creative Process -- Chapter 7. Strategic Planning for Event Production and Entertainment -- Chapter 8. Financial Planning and Management: How to Measure the Return on Event Entertainment (ROEE). -- Chapter 9. Selecting and Contracting Event Production and Entertainment Vendors -- Chapter 10. Entertainment Management Companies, Agents, Managers, and Headline Entertainment -- Chapter 11. Monitoring Production and Entertainment to Ensure Continuous Quality -- Chapter 12. Reducing Risk: Assessment, Intervention, and Control -- Chapter 13. Music Licensing -- Chapter 14. Best Practices in Event Entertainment and Production -- Chapter 15. The Standard Aspects of Multimedia Production -- Chapter 16. The Future of Event Production and Entertainment.
From assessing the client's need for entertainment at an event to hiring the talent to the nuts-and-bolts production of the entertainment, this complete guide provides the event planner with the tools they need to efficiently produce & manage the entertainment aspect of an event.