TY  - BOOK
AU  - Smith, Aaron C.T.
TI  - Introduction to sport marketing
SN  - 9781138022966
AV  - GV 716 .S56 2015 
PY  - 2015///
CY  - [Place of publication not identifed]
PB  - [publisher not identified]
KW  - SPORTS -- MARKETING
N1  - Stewart, Bob [co-author]; Includes bibliographical references and index; Sport marketing introduction -- Sport markets -- Sport consumers -- Sport marketing opportunities -- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport promotion -- Sport sponsorship -- Sport services -- Sport digital marketing and social media -- Sport marketing implementation and control
N2  - Introduction to sport marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing
ER  -