David, Clarissa C.

Polmindscape one / Clarissa C. David - Pasig City, Philippines : Publicus Asia, Inc., c2015 - xiii, 172 pages ; 22 cm.

Includes bibliographical references.

Foreword -- Acknowledgement -- Introduction -- What voters value candidates -- Media in politics and elections -- Democracy, politics and elections: Attitudes -- Filipino Psychology -- 6. Character and politics

This book is a thorough presentation of the result of a large study in the context of the lead-up to the 2010 national elections, and its implications for study of the Philippine citizen as well as for the design of political campaigns. The data have been generously made available by PUBLiCUS Asia, Inc. for public use, which will enrich the country’s debates about its politics, its voters, and its future.

9789719282419


CAMPAIGN MANAGEMENT -- PHILIPPINES

JQ 1431 .D38 2015