TY  - BOOK
AU  - Tiquia, Ma. Lourdes N.
AU  - Amatong, Lilibet A.
TI  - Grasping the power of narratives
SN  - 9789719282440
AV  - JQ 1431 .T57 2016 
PY  - 2016///
CY  - Pasig City, Philippines
PB  - Publicus Asia, Inc.
KW  - POLITICS
N1  - Includes bibliographical references; A View of the forest  -- Quasi- The new baseline  -- Communication frame  -- Framing your opponent  -- Pol ads are not commercial ads  -- Not all ads can make you win  -- Data and analytics  -- Social media, social proof, digital out-of-home and non-digital out-of-home
N2  - GRASPING THE POWER OF NARRATIVES speaks of the need for candidates to be good storytellers of those stories that reveal one’s authentic self and the sense of pride and fulfillment in doing public service
ER  -