Lazaro, Roberto

Philosophy of business / Roberto Lazaro - First Edition. - Manila, Philippines : Rex Book Store, c2005 - xv, 333 pages ; 22 cm.

Includes bibliographical references and index.

CHAPTER 1. Basic Philosophical Concepts -- 2. The Nature of Business -- 3. The corporate objective -- 4. Philosophy of the product -- 5. The Internal environment of business -- 6. The external suprastructures in the environment of business -- 7. The external infrastructure in the business environment -- 8. Production -- 9. Marketing -- 10. The Business Movers -- 11. the Consumer.

This present work is founded on these premises. A bold attempt in its own way, it humbly submits that it has its weaknesses.

9712342697


BUSINESS

HF 5351 .L43 2005