TY  - BOOK
AU  - Alminar, Ruby Fernandez
TI  - Elements of marketing
SN  - 9710850393
AV  - HF 5415 .A44 1991 
PY  - 1991///
CY  - Mandaluyong City, Philippines
PB  - National Book Store
KW  - MARKETING
N1  - Includes bibliographical references; 1. The Marketing System: Its Nature and the Elements -- 2. The Product -- 3. Pricing Objectives and Price Determination -- 4. Channels of Distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers Cooperatives.
N2  - This work was conceived to supplement teaching materials made by a local authors in the field of marketing
ER  -