Alminar, Ruby Fernandez <br/><br/>
Elements of marketing / 
Ruby Fernandez Alminar 
 - Mandaluyong City, Philippines :  National Book Store,  c1991 
 - xii, 194 pages ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>1. The Marketing System: Its Nature and the Elements -- 2. The Product -- 3. Pricing Objectives and Price Determination -- 4. Channels of Distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers Cooperatives.  
<br/><br/> This work was conceived to supplement teaching materials made by a local authors in the field of marketing. 
<br/><br/><label>ISBN: </label>9710850393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .A44 1991