TY  - BOOK
AU  - Llanes, Violeta A.
AU  - Iturralde, Jose Rene;Pura, Jose Jr. M.
TI  - Real marketing
SN  - 9711501031
AV  - HF 5415 .L796r 1996 
PY  - 1996///
CY  - Quezon City, Philippines
PB  - Katha Publishing Co, Inc.
KW  - MARKETING -- STUDY AND TEACHING
N1  - Includes bibliographical references; Part one. Foundations of Marketing -- Part two. Marketing Mix Decisions
N2  - Real Marketing is designed as a basic text for an introductory course in marketing in the Philippines. It provides a comprehensive to the technical, theoretical and practical knowledge of marketing necessary for students to understand the crucial role that marketing plays in the long run success of organizations
ER  -