Llanes, Violeta A. <br/><br/>
Real marketing / 
Violeta A. Llanes, Jose Rene Iturralde and Jose M. Pura, Jr. 
 - Quezon City, Philippines :  Katha Publishing Co, Inc.,  c1996 
 - xii, 297 pages ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Part one. Foundations of Marketing -- Part two. Marketing Mix Decisions. 
<br/><br/> Real Marketing is designed as a basic text for an introductory course in marketing in the Philippines. It provides a comprehensive to the technical, theoretical and practical knowledge of marketing necessary for students to understand the crucial role that marketing plays in the long run success of organizations. 
<br/><br/><label>ISBN: </label>9711501031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING -- STUDY AND TEACHING
<br/><br/><label>LC Class. No.: </label>HF 5415 .L796r 1996