Miranda, Gregorio S. <br/><br/>
Basic marketing / 
Gregorio S. Miranda 
 - Fourth Revised Edition. 
 - Manila, Philippines :  L & G Business Home,  c1997 
 - 334 pages ;  22 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>CHAPTER  I. An Overview of marketing -- II. The consumer in our economic society -- III. Consumer Behavior and Motivations -- IV. Channels of Distribution -- V. The Middlemen -- VI. Physical Distribution -- VII. Cooperative Marketing -- VIII. Marketing of Agricultural products -- IX. Industrial Marketing -- X. The buying function -- XI. Selling and advertising -- XII. Transportation and storage -- XIII. Standardization -- XIV. Market Finance -- XV. Market Risks -- XVI. Marketing Research -- XVII. Marketing Management  -- XVIII. Marketing Policies -- XIX. The need for consumer education -- XX. Franchising . 
<br/><br/> A book on marketing if it is to continue serving the needs of professors and students alike must undergo revisions in accord with the observed developments in the field of Marketing. 
<br/><br/><label>ISBN: </label>9719143258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING 
<br/><br/><label>LC Class. No.: </label>HF 5415 .M67 1997