TY  - BOOK
AU  - Miranda-Gow, Carmelita
AU  - Miranda, Gregorio S.
TI  - Marketing management
SN  - 9710847740
AV  - HF 5415.1 .G925 1990 
PY  - 1990///
CY  - Mandaluyong City, Philippines
PB  - National Book Store
KW  - MARKETING
N1  - Includes bibliographical references; CHAPTER 1. Introduction -- 2. Marketing and it's environment -- 3. Focus on the consumer -- 4. Marketing Research -- 5. Devising a marketing plan -- 6. Product Planning and Development -- 7. Market and customer -- 8. Industrial Marketing -- 9. Channels of distribution -- 10. Brands and Branding policies -- 11. Package and packaging policies -- 12. Advertising and sales promotion -- 13. Price and Pricing policies -- 14. Sales Management -- 15. Selling Policies and Practices -- 16. Stock control and inventory -- 17. International Marketing
N2  - Discussions found in this book center around marketing decision-making
ER  -