Miranda-Gow, Carmelita <br/><br/>
Marketing management / 
Carmelita M. Miranda and Gregorio S. Miranda 
 - Second Edition. 
 - Mandaluyong City, Philippines :  National Book Store,  c1990 
 - xvii, 261 pages ;  21 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>CHAPTER 1. Introduction -- 2. Marketing and it's environment -- 3. Focus on the consumer -- 4. Marketing Research -- 5. Devising a marketing plan -- 6. Product Planning and Development -- 7. Market and customer -- 8. Industrial Marketing -- 9. Channels of distribution -- 10. Brands and Branding policies -- 11. Package and packaging policies -- 12. Advertising and sales promotion -- 13. Price and Pricing policies -- 14. Sales Management -- 15. Selling Policies and Practices -- 16. Stock control and inventory -- 17. International Marketing. 
<br/><br/> Discussions found in this book center around marketing decision-making. 
<br/><br/><label>ISBN: </label>9710847740 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING 
<br/><br/><label>LC Class. No.: </label>HF 5415.1 .G925 1990