TY  - BOOK
AU  - Mendoza, Shirley I.
TI  - Modules for marketing
SN  - 9712337472
AV  - HF 5415.1 .M53 2003  
PY  - 2003///
CY  - Manila, Philippines
PB  - Rex Book Store
KW  - MARKETING
N1  - Includes bibliographical references; Module I Marketing in the Philippines: principles of product -- market strategy: An overview of marketing -- Marketing in the Philippines: a perspective -- Marketing consumer and industrial goods -- Module II Marketing Functions: Marketing research and information system for decision-making -- Product planning and standardization -- Transportation and warehousing and channels of distribution -- Pricing, buying and risk management -- Module III Promotion Mix -- Module IV Marketing in the Society: a Social Responsibility: Entrepreneurship or a career in marketing -- Consumerism and consumer education in the Philippines
N2  - It is written to supplement reading materials in the field of marketing and help students in their study of the subject matter
ER  -